Navigate Your Tapcart Interface: INSIGHTS DASHBOARD OVERVIEW
So, you’ve made it!
You’ve successfully launched your mobile app!
You probably want to know..
“How’s it performing?”
So, let’s take a look at how to do that with Tapcart’s ‘Insight Dashboard’.
This dashboard helps you track and monitor analytics on your mobile app’s performance in real-time.
Here, you can view the key sales metrics that will empower you to spot trends..
And, make strategic decisions for your mobile business.
(Emphasize “zero” with a hand gesture or something)
Plus, all of this requires zero setup!
As you grow and your app accumulates data, your Tapcart insights dashboard will automatically scale with you.
In this lesson we’ll cover the basics that will help you utilize this dashboard.
To get started with all of this..
We’ll simply head over to the ‘Insights Tab’ in our ‘Tapcart Dashboard’.
Here is where we can see all of the analytics to track and support our app’s growth.
So, let’s get started with selecting a date range you’d like to see analytics for.
There are two settings to view this..
You can select a date range..
And, magnify how detailed you’d like to see this date range..
All the way from an annual scope..
Down to an hourly breakdown of the performance of your mobile app.
To do this, I’ll open this calendar..
And, choose a specific date range that we’d like to see.
Say you wanted to see how you did in the past ninety days..
You can simply choose this..
And, from here you can select ‘thirty days’..
All the way to ‘yesterday’, and ‘today’s’ analytics..
So, it’s really easy to customize.
You can also choose a specific day or timeframe straight from the calendar.
But for now we’ll go with ‘ninety days’..
And all of the analytics on the page will update automatically.
You can choose how detailed these analytics are by selecting any of these time frames.
The best way to think about this is like a magnifying glass zooming in and out of the date range you’re looking at on this page.
You can choose anything from an hour..
To a day..
Even a year..
And, by simply choosing any of these..
The page will update in real-time, allowing you to see exactly how your mobile app has been performing.
And, that’s a breakdown of how the date range works with our insights.
Now, let’s dive into what these insights are actually showing.
As for the insights..
These are displayed in these helpful little things called ‘Cards’.
At the top we have three ‘Summary Cards’..
And, ‘Retention Cards’..
The ‘Sales Card’ measures the total sum of gross merchandise value..
The GMV of all sales that occurred on your app during the chosen time period..
And, under the amount is a comparison percentage..
This compares the chosen time period to the same range in the previous period.
So, if your sales were fifteen-hundred in the chosen time period..
And, were one-thousand in the previous period..
The comparison percentage would show that sales were up fifty percent in the chosen time period.
So, it’s a quick and easy way to see how your sales are trending.
The ‘Sessions Card’ measures the total count of all sessions that occurred on your app during the chosen time period.
Meaning, when somebody opens your app..
A session starts..
And the session ends when somebody closes your app..
Or, the app is put into the background and stays there for more than thirty seconds.
And, again a comparison percentage is shown to compare sessions to the previous period.
The ‘Retention Card’ measures the ratio of returning sessions to new sessions on the app during the chosen time period..
Helping you understand what percentage of your users are coming back for more.
A ‘new session’ is counted when a user has their first session on the app.
And, a returning session is counted when the user has an additional session on the app during the chosen time period.
We can see a comparison percentage for this insight as well.
Now, let’s take a look at another type of card..
These cards contain charts and graphs that allow you to view your data in a more visual format.
They’re more detailed than the ‘Summary Cards’..
And, they have one additional feature..
Which allows you to hover your mouse over the cards to see additional data tips and automated insights..
That help you make sense of your analytics..
In a quick, easy, and visual way.
Analytics are a powerful tool when you know how to use them.
So, we do our best to translate everything for you, no matter your role.
Now, let’s take a look at what these cards are actually showing..
First, the ‘Mobile App Revenue Card’..
This card charts the total sum of GMV for all sales that occurred during the chosen time period on a line graph..
As well as the very same metric on a second line that occurred during the previous period.
And, when we hover our mouse over this graph..
The ‘Data Tip’ displays the total sales at that specific point in time..
And, you guessed it..
This includes a comparison percentage for the previous time period as well.
Now, when my mouse is hovered over the ‘graph’..
You can also see this card has an ‘Automated Insight’..
This calculates and displays the total difference in sales between the chosen time period and the previous period.
Now, the ‘App Activity Card’..
This card uses a heatmap to graph the total count of all sessions by day..
That occurred on the app during the chosen time period.
This is one of my favorite insights.
We can see a heatmap of darker colors for hours that have a larger session count..
Which is “high app activity”..
And, lighter colors for hours that have a smaller session count..
Meaning, “Low app activity”.
Again, we have a ‘Data Tip’ showing the total session count for the specific hour and day..
And, an ‘Automated Insight’ telling us the hour across every day that has the greatest number of sessions.
If you’re wondering the best time to send out those push notifications to your users..
Wonder no more.
The heat map will show you the ideal time to reach your unique user base..
Giving your clickthrough and engagement rates a nice boost.
(spoken like the host knows the viewer has heard this already)
A comparison percentage of the previous time frame will be listed within the card..
You get it.
Next, let’s talk about your ‘App Sessions Card’..
This card uses a stacked bar chart to graph the total sessions bucketed by their ‘Source’..
Meaning, sessions that arrive to your mobile app either from somebody directly opening the app..
Opening the app from a ‘Push Notification’..
Or, opening the app from a ‘Deeplink’..
Which is any type of link directing a user to your app from your email campaigns..
Or, anywhere else you can add a link! .
And, for the ‘Data Tip’..
This card shows the number of sessions from a certain source at a specific point in time..
The ‘Automated Insight’ calculates and displays the total difference in sessions between the chosen time period and the previous period.
And, the ‘Comparison percentage’ shows a comparison between the chosen period and the previous period.
Still with me?
We have a few more.
Now, we have the ‘New App Customers Sessions Card’..
This card shows the total count of ‘New’ and ‘Returning Sessions’ that occurred in the app during the chosen time period on a line graph.
The two types of sessions are distinguished by the two lines on the graph.
The ‘Data Tip’ shows this number
based on the point in time you hover over..
The ‘Automated Insight’ shows the amount of additional users in your app from the previous period..
And, the ‘Comparison percentage’ shows the difference from the previous period.
Then, we have the ‘Sessions by Platform Type Card’..
This card uses a horizontal bar chart to graph the total count of sessions broken down by ‘Device Type’ for the chosen time period.
The device types are ‘iOS’..
Each represented by their own bar..
Representing the amount of sessions from users accessing your app on those devices.
The ‘Data Tip’ shows the amount of sessions from each device type..
And the ‘Automated Insight’ tells you how many more sessions you had on a specific device.
Along with a ‘Comparison percentage’ as well.
And, finally, last but certainly not least, we have the ‘Returning Customer Rate Card’..
This card also uses a horizontal bar chart to graph the total count of ‘New’ vs. ‘Returning Sessions’ for the chosen time period.
The ‘Retention Rate’ is the ratio of ‘Returning Sessions’ to ‘New Sessions’..
Both new and returning sessions have their own section on the bar chart that represents the total count received during the chosen time period.
When hovering over the graph you can see the individual percentages of returning vs. new customers. And the comparison percentage shows the difference between
your current rate and the previous period.
And that’s a look into your Insights Dashboard.
And, once again for any questions you may have..
Our team is here to help.