Launch Your Mobile App: Creating Your App Listing
You want to design your mobile app with your brand in mind — and, your app listing is no exception.
Your app listing is the first thing users see before downloading your app. It conveys to users why they should download your mobile app onto their device.
Within your Tapcart Dashboard, you are able to fully customize your app’s listing that will display in both the App and Google Play Stores.
To do this, we’ll go over three sections within the App Listing menu in the Tappcart Dashboard — and I’ll show you how these appear in the actual app listings.
So, let’s start with; where to even find this menu..
We’ll first need to jump into the Tapcart Dashboard, and choose the ‘Settings Tab’..
From there, we’ll choose this ‘App Listing’ menu..
And, this is where we’ll find everything we need, to manage our app listing in the App Stores.
So, here we are; the Branding section..
This is essentially made up of three things; your App Icon..
A Placeholder Image..
And, a Launch Screen.
These are essentially all images that users will see both before and after downloading your app.
Starting with the App Icon — probably one of the most important assets on your App Listing. This is the image that will live on the user's phone, and one of the first things they see as a representation of your brand in the App and Google Play Stores, before downloading.
We recommend keeping your App Icon simple — either your logo, or a representation of your logo in a solid color.
Now, the placeholder image — this is an image that will show when a product is loading in the app.
And, of course this can be anything you want, but a common practice is a downscaled version of your app logo in gray-scale colors.
The gray-scale usually lets people know that this image is not clickable, and it’s a common way to showcase that something is loading.
And then, your launch screen.. This wont show up in the actual app listing, but will display every time a user starts a new app session. So, it’s the first thing they see, when opening the app.
We recommend adding a lifestyle image here to create a holistic brand experience — a common practice is an image that allows the user to envision themselves using the products they will be purchasing.
Then, we have the listing information. This is potentially the most important part of your app listing, in terms of discoverability because all of this is shown in the actual app listings.
There’s app titles, categories, keywords, and a description of your app.
So first, the App Title — This is the main title of your app and the main thing that users see when discovering your app. So as a best practice, it should reflect your Shopify store’s name.
And, you also have an App Sub-Title — this is a very short description of your app that is shown directly after your app title. This can be anything from a concise summary, to a catch phrase, or anything that showcases the value of your app in a small space.
Then, you have the category of your app — there’s actually two, a primary and secondary category.
Both of these are really important for your app’s discoverability. When you choose a category, definitely consider your app’s purpose — where users naturally look for an app like yours, and which categories contain the same type of apps as your own.
This will help you choose the best categories for your app.
And then, we have keywords. These are only applicable to Apple’s App Store — not the Google Play Store. So, keep that in mind when completing this section. These are essentially search words that help your customers find your app in the App Store search. So, definitely choose keywords with your target audience in mind to help the search algorithm surface your app in relevant searches. You can write up to 100 characters — so, simply choose the most fitting tags within that limit of space.
And last of this section, we have a description. This is a description shown on the app listing that highlights the value of your app. So, be concise, informative and let users know what your app is all about in this space.
As a pro-tip, the first sentence is the most important as this is what users will see first. So, pack an impactful message such as your app’s key features, benefits, and the most relevant keywords into this part.
Finally, we have the business information. This section is essentially filled with three URL links. And, these links are shared on the app listing, giving users direct access to each of them. One is the marketing URL that leads users to your main website.
Another for support — this can lead directly to a contact page or support page for customers.
As a note, you definitely need to fill this one in, or you won't be able to host your app in the App stores. We cover setting this up in another lesson, so check that out if you haven’t done so already.
And there you go; you now know how to create and customize your App Listing in both the App and Google Play Stores with Tapcart.