Acquisition and Retention: Patta Case Study
In this lesson, we will be taking a look at how fashion and apparel brand Patta surged revenue eight-fold in two hours with push notifications and saw a nineteen percent returning customer rate on their Tapcart mobile app.
So, quick intro..
Patta is a fashion and apparel brand that is incredibly..
Focused on their community.
This brand was drummed up out of a near obsession with sneaker and hip hop culture.
What started as a hobby...
Finding the rarest records and sneakers..
Has flourished into a thriving business with a massive cult following.
From the beginning..
Patta focused on growth and expansion.
From launching their own line of sneakers..
To collaborating with big brands like Nike..
Patta’s passion grew, and with it, their mobile presence.
All that growth happened a little quicker than they anticipated..
Patta has an intensely high demand for their product.
To the point where they would announce a limited release..
And, the entire collection would sell out in under a minute..
With online hackers buying out the products and reselling them at three-to-four times higher than the retail value.
As for selling products..
But, for Patta..
They’re all about their loyal customers..
They want to build relationships with their customers..
And, retention with their community..
So they’ll stick around for the long run.
They needed a way to connect with their top customers and alert them when these highly anticipated drops were happening.
And, that’s exactly what Tapcart offered them..
Their own marketing channel..
Under their control..
Where they could send out push notifications to their most loyal customers.
Patta had tried the mobile app thing before.
They reached out to agencies and developers and received several pricey quotes accompanied by exceedingly long timelines.
But when they discovered Tapcart..
And, learned that they wouldn’t need to bring on any additional team members or agencies to develop and launch their app..
They immediately signed on.
Since launching their app with the help of their dedicated Tapcart account manager..
Patta was able to successfully drive engagement and conversions on mobile..
Even during the pandemic.
And, they’ve been able to consistently generate more sales every month.
Beyond the lightning-fast loading speed of a native app..
They found push notifications to be one of their brand's greatest assets.
Let’s take a look at an example.
In just one push notification..
Patta’s revenue surged eight-fold within two hours of deployment.
Think about it..
People have their phones on them all of the time..
So, when an app like Instagram sends you a notification..
You open it.
Patta had that same powerful ability with their mobile app.
Patta also takes advantage of Tapcart’s Drops feature..
Which efficiently schedules their product releases in advance..
With multi-page features..
To display all of their collections and content.
Patta is a killer example of the power of mobile apps to boost revenue, retention, and loyalty.
They’re definitely not the only ones seeing those gains with Tapcart.
Let’s take a look at another Tapcart customer, ‘Elevated Faith’..
After their founder..
Discovered Tapcart on the ‘Shopify Plus Community Facebook group page’..
He immediately fell in love with the idea and couldn’t wait to try it out.
He knew Push Notifications were going to be much more effective than traditional email marketing..
And, his network of loyal shoppers would enjoy immediate access..
To the latest products from Elevated Faith.
Since launching their app..
Seventy-five percent of their app users have opted into push notifications.
Leading to a massive boost in repeat customers.
And, that’s not all..
Another one of our customers, ‘ZOX’..
Has seen a forty percent repeat customer rate through its mobile app..
With over seventeen thousand push notification subscribers..
And over fifty mobile app downloads per day.
And as far as acquisition and retention go..
They’re killing it.
But the best part..
Is that when they released the app to their customers..
Many thought they spent months on it..
In reality, it only took them a day..
To build it out from start to finish.
And it’s certainly paid off.
Their mobile app is home to eighty percent of their most loyal customer base..
And, according to reviews..
Customers absolutely love it.
So, there you have it..
I hope that seeing the success these brands have had with their mobile apps..
Will inspire you to think bigger and bolder with yours.
We can’t wait to see what you create.