Acquisition and Retention: Optimize Your Website
Loyal customers of your brand are already visiting your website to make their latest purchase!
With that in mind..
Why would you not leverage space on your website..
To promote traffic to your new mobile app?!
In this lesson we’ll cover the importance of optimizing your website to boost app downloads..
Along with acquisition tactics..
Or, “strategies” to acquire new mobile app users..
And, retention tactics..
Or, “strategies” that keep current app users using your app!
And, will also review actual use cases from top performing brands.
Now, advertising on your website does so much more than drive traffic to your app..
It acquires high quality users that are likely to remain as long-term loyal customers.
Shoppers who are already on your website..
Are already engaged with your brand at some level..
They’re potentially already customers themselves..
So, advertising to these shoppers will likely convert them to loyal app users and boost their loyalty to your brand.
Now, let’s talk acquisition tactics.
A few tactics we recommend to help get folks to download your mobile app..
As we tech heads like to say..
Are through the use of download banners..
As well as a nifty tool we call, capture kit.
Now, Mobile Download Banners are by far the highest converting tactic.
Anybody on your mobile site will automatically see this floating banner promoting your app..
And, from there..
They can easily click a button to be redirected to download your app!
However, they can still choose to ‘ex’ out of it..
So, including app download links on your website are also a great way to acquire users through a trusted app download badge for the App and Google Play Stores.
Then to convert users visiting your website from their desktop..
You can leverage ‘capture kit’!
Capture kit is a custom branded QR code that will automatically populate on your site for users to easily scan on their device.
Once scanned, they will be directed to the app store to download!
A best practice here..
Whether you're leveraging the mobile download banner..
A header or footer banner..
Or, even a dedicated landing page..
You’ll want to incorporate an incentive with the download..
Such as a welcome promotion for first time purchases..
And, anything else you’d like to offer your website shoppers.
Now, let's talk retention tactics.
Again, these are strategies that help maintain the continued interest of shoppers who have already downloaded your app.
To retain users on your website..
You simply have to remind them of your app!
One of the best practices to remind them, is to utilize ‘Deep Links’ along with an incentive to take action.
As a reminder..
Deep links are links that direct somebody to a specific destination on your mobile app.
As a Tapcart Core or Ultimate User..
You can send people to your app’s home destination..
And, as a Tapcart Enterprise Users..
You can send them to specific pages within your app..
Like a product for example..
By leveraging a third-party integration called AppsFlyer.
Deep links are a great way to generate app traffic..
Create new shopping sessions..
And, drive your loyal community back into your app.
Now, for some killer use cases..
Tapcart customer, ‘VRG GRL’ has a full landing page on their website..
Showcasing what’s in their app..
Including in-app exclusives..
A fast, secure, and seamless shopping experience.
And, they showcase two badges to download the app in the app stores.
Then we have Music Label and all around badass brand..
Founded by Steve Aoki..
They keep it pretty simple by leveraging a footer banner at the bottom of their website..
Once you Scroll down
You’ll see a call-to-action to download the app to receive priority access to upcoming events..
And music, plus product releases.
If you’re on the Dim Mak website to begin with..
And you see this..
You’re going to be curious about the hype and want to download the app.
And, there you have it..
That’s a look into optimizing your website to boost acquisition and retention on your mobile app with Tapcart.