Preparing for Launch: Leveraging Drops
Whether it’s your next big flash sale..
A new Product or collection launch..
Or, you're simply promoting some fresh new content..
Tapcart Drops will save you time and ease..
While you're planning these new releases for your community.
We know just how many moving parts you have to manage when it comes to a new release..
And that leveraging automation tools is crucial..
To ensure the successful execution of that campaign.
Utilizing drops allows you to draft and pre-schedule the design of your block layouts..
So you can automate your launch ahead of time.
In this lesson, we’ll walk you through some of our most popular use cases for leveraging drops.
There are limitless ways to incorporate drops into your campaign planning..
So, we’ll really focus on the essentials here..
That can be widely utilized by a variety of brands in almost any industry.
We have a drop focused on a new ‘Sales Promotion’.
The great thing about drops is that you can automate storewide promotions..
To launch at the exact moment you desire!
As a best practice..
Update your new drop’s app design with custom banners and incorporate a countdown timer block..
Creating a sense of urgency and excitement to drive conversion and engagement.
The moment the timer hits zero..
You can have another pre-schedule drop in the cue to take over that returns your app to normal..
Or, double down with an “extended sale” drop.
‘New Arrivals’ or ‘New Releases’ are a great focal point for your app.
Create hype around your latest product or collection release by incorporating new design assets that match the launch.
By automating the design update in advance with drops..
You can focus on the countless other details of launching a new product.
And, what’s really cool..
Is that drops are not exclusive to promoting products..
You can use this feature to automate new content you want to highlight.
Releasing a new blog post?
Anything you want to promote content-wise..
You can update the layout of your app to drive traffic to your latest content the moment it goes live.
And, there you have it..
Some of our most popular use cases for leveraging drops to build hype around your products with Tapcart.