Preparing for Launch: Leveraging QR Codes
QR codes are an easy, convenient way to drive downloads to your mobile app!
Add QR codes to your fliers and other promotional materials to build a buzz around your app..
And, make it quick and easy for your customers to learn more.
In this lesson, we will walk you through the steps you’ll take to create your own QR code with Tapcart and use it to promote your app.
Why QR codes?
What’s so great about these things?
It’s not so much about the codes themselves..
But the integrations that make them so accessible on most mobile devices.
You can scan a QR code with your phone and be taken directly to a URL..
Or, you can take a photo of one and access the link right through your phone’s camera..
QR codes make it easy to drive downloads to your mobile app by sending people directly to the app store.
So, here’s how to get set up.
You’ll first need to generate a code.
To do this, you can head over to QR Code Generator dot com..
Select App Stores..
Sign up for free with your email and activate via an email link..
Then, Select QR Code Type, ‘App’..
Fill out the App Information..
Create Welcome Screen..
Then hit next and your QR Code should be ready to go!
From there you can promote your code to the world and start bringing in those downloads.
The great thing about this is that your code can be placed anywhere from a landing page on your website..
To a social media post..
All the way to physically printed goods such as postcards..
And, anything else you can think of printing this thing on.
Now, let’s check out three examples of how other Tapcart customers are leveraging QR codes..
The first one is from Aviator Nation..
It’s incredibly simple, but don’t be fooled..
Throwing up a QR code image with a solid call-to-action to download is all they need here to get the job done.
Scan this and boom!..
You’re at the app store.
This brand is definitely not the only one to use this method..
Because, it’s quick..
And, very effective.
This next one is a little over the top..
But it’s so cool!
And, they’re showing a QR code in the sky..
That you can scan..
It doesn’t even matter what this person is selling..
Everybody’s going to want to scan that in the night sky.
If you have drones..
Go for that.
Here’s something else you can do.
It’s not always about how the QR code is presented..
What’s behind it.
Say you want to offer a promotion code like ‘Broken Promises’ here..
You can use a QR code any way you want..
To send somebody to this fun puzzle to work their way to a promo code.
In the end, it’s simply about being creative with how to present your codes..
And, how you entice somebody to take action to scan it.
And there you have it..
Just a few of the ways you can leverage QR codes to drive downloads to your mobile app with Tapcart.