Preparing for Launch: Leverage Your Social Media Following
A key strategy to growing your brand's community..
And, driving traffic to your mobile app..
Is to go where your community already lives!
And what better place to connect with your community than through social media.
No matter the size of your social following..
Encouraging people to download your app through two-way social engagement..
Is a powerful way to boost downloads and thus conversion rates.
In this lesson, we’ll cover why you should be leveraging social media..
And how consistent posting..
And, influencer marketing..
Can all help boost your mobile app performance...
We will be showing you this with some real life use cases of top performing social media campaigns..
And, give you easy ways your brand can leverage social to promote your app with Tapcart.
We have another lesson discussing the power of leveraging your email list..
And, social media is no different.
These are people who follow your brand..
And, showcase interest to be a part of your community at some level..
By simply following you.
All data aside..
Think about it..
If somebody follows..
Or, subscribes to any of your social media channels..
There’s something you do that they love..
And, I’m not saying it means they want to buy everything you’re selling..
But, it means they have interest in your brand..
And, we can leverage that interest..
No matter how big or small..
To convert to an app user.
Here’s a few tested and proven practices that you can immediately use to leverage your own social media following.
So, when it comes to tapping into the power of social media..
Consistency is key.
Algorithms want to see that you are using your channel often.
And, not just posting, but commenting and engaging as well.
There are three useful ways that you can ensure you are being consistent.
Scheduling your posts in advance..
Staying on-brand with your content..
And, creating content that appeals to your target audience.
Now, for scheduling..
By leveraging a 3rd party tool, you can schedule your posts in advance..
That way you can send your content live on autopilot.
Alternatively, you can prepare and pre-write your content in advance to manually post in the future.
This can be incredibly useful when preparing to launch your mobile app.
By planning teasers..
And, launch content ahead..
You can have a seamless mobile app download promotion on your social channels.
And, as a pro tip..
This doesn’t end once your app announcement is complete.
After your app launch day..
You should continue to plan promotional posts for your app..
Just as you should continue to plan consistent posting for your social channels in general.
As for what this content should be..
This could be anything from a teaser video..
To images or even GIFs showcasing your mobile app to ignite the curiosity of your target audience.
Have a mobile app download promotion..
Like ten percent off your first mobile app purchase
Be sure to message this in your posts.
These discount promotions have been proven to be one of the most effective ways to drive app downloads.
Whether you have an internal team or you’re reaching out externally..
The main thing here is to keep everything you post on-brand.
If you have a specific color scheme..
Stick with that.
If you have a specific look and feel for your videos and images..
Maintain that through your campaign.
The more aligned viewers are with your content and your brand..
The more likely they are to trust any call-to-actions you’re laying out in front of them.
Keeping your content aligned and trusting will be the difference between a call-to-action completed vs. abandoned.
Finally, make sure your content resonates with your community.
Leverage insights provided by your social channel to see what posts are getting the most engagement and what posts aren’t as popular.
This can give you insight as to what content your community is interested in..
And, can help you when planning future content tailored to their interests.
To support with all of this..
We do have one tactic that beats them all..
Influencers, as many you all may know, are content creators that have built dedicated communities.
Communities that also may fall within your brand’s target demographic.
By partnering with an influencer that shares a similar community as yours..
You can tap into a shared audience, by leveraging their endorsement.
There are different types of influencers you can connect with for your brand..
Including Micro-Influencers, or influencers with small but highly engaged audiences..
Celebrity Influencers, creators who have very large followings by way of Pop culture..
Or, Influencers who have large followings on specific channels, like Instagram, Youtube, or Tiktok.
Typically the more popular..
Or the more influential an influencer is..
The more expensive it can be to bring them onto your campaign..
But this isn’t always the case..
There are many cases where an incredibly influential person genuinely loves a product and is more than happy to be an advocate for the product and brand they are representing.
As a pro tip..
Finding an influencer that genuinely uses and loves your brand can make for the most powerful and cost effective campaigns..
As, these influencers are likely willing to put in the extra effort to support your brand..
And, bring their followers along for the journey.
For some actual use cases of some of our favorite customers leveraging their social media channels.
On Petals & Peacocks instagram page..
They have a story pinned on their homepage promoting the app.
I really like this one..
Not only for the use of their stories..
But the content itself..
With an on-brand video that introduces their app to their audience..
And, with a simple swipe up..
You land on their mobile web page..
With a landing page promoting the app with their branded App and Google Play Store badges..
So, you can easily select the app store link for your device and be directed to download!
Then, we have White Fox.
They promoted their app through a story..
And, pinned this story on their homepage as well.
And, you’re taken straight to the app store.
And there you have it..
You now understand the power of leveraging your social media to drive mobile app downloads with Tapcart.