Prepare for Launch: Create Loyal Customers with a Mobile Download Banner
As you know, delivering the best shopping experience on mobile is essential to your brand’s success!
With eighty-one percent of traffic to Shopify stores coming from smartphones..
A great mobile experience can make or break your customers’ opinion of your brand.
That’s why it’s important to encourage mobile shoppers to download your app and have a superior shopping experience.
A great way to do that is with the Mobile Download Banner.
In this lesson, we’ll go over what a mobile download banner is..
How to enable and customize it..
Along with some use cases to inspire your own creativity.
So, what is this thing?
The mobile download banner appears when a shopper visits your website on their phone.
It links directly to your mobile app listing in the App Store or Google Play Store!
The banner is a highly effective marketing tool to drive organic traffic to the app and can convert a first-time visitor into a loyal customer.
As for setting this up, it’s really simple and can be done in less than five minutes.
Simply log into your Tapcart Dashboard..
Go to the ‘Settings’ tab and select ‘Customizations’..
Then, turn on the toggle for the ‘Mobile Download Banner’..
Customize what you want it to say..
And it’s as simple as that..
You can preview to see how it will appear on your mobile website as well.
Once your edits are complete, click ‘Save’ to publish it to your website.
Now, you know I’m all about being ‘on-brand’..
To make sure your mobile download banner is on brand..
You can choose to have your app icon populate within the banner.
It might look a little confusing.. But it’s actually not..
We’re just copying and pasting..
So, to do this..
Head to your Tapcart Dashboard..
Select ’Settings’ and scroll down to ‘App Listing’..
From here you’ll see your App Icon..
Right-click on this..
And, ‘Copy Image Address’ to your clipboard.
We’re halfway there..
Once you have this link to your App Icon..
You’re going to need to paste this into a line of code..
But don’t worry.. No coding required, as promised.
Simply head over to your Shopify Themes Editor..
And, select ‘Actions’..
Scroll down here..
And, within the ‘theme.liquid’ file in your Shopify theme code..
Paste the copied image address here..
To have it appear in your website header.
And, you are all set!
And, if that’s too much to handle..
Please reach out to us and a Tapcart Team Member will help you out.
Now, for some real-life examples of how brands are utilizing the mobile download banner..
Right now I’m on the ‘Aviator Nation’ mobile website..
And, right on the homepage..
This mobile download banner appears with the Aviator Nation logo..
A title with the brand name..
A quick description, letting us know there’s a quick and easy checkout!..
And, a button that directs me straight to the app store to download the app.
Now, here’s LSKD..
This appears right on the home page with the LSKD logo..
A title with the brand name..
And a short description letting you know that you can get fifteen percent off by downloading this app..
And a call to action button to “Get” the app..
And, once again this takes me right to the app store to download this app.
And there you go, now you know how to create loyal customers with a mobile download banner.