Prepare for Launch: Build Hype for Your Mobile App Post Launch
Preparing to launch your app is one thing, but knowing what to do once your app is live is another.
In this lesson we’ll cover six things to help build excitement around your mobile app..
Once it’s live.
First and foremost, let’s start with email and social media. These are some of the best channels to leverage when building hype for your mobile app.
Both these channels allow you to connect with people who are already loyal customers. Try sending a dedicated email every few months to remind people about your app, or add a call-to-action to your standard email template to encourage readers to download your app.
Similarly, you can create regular social posts about your app, or include a download link in your bio.
Next, we have App Store Reviews. Not only do these help increase your app's discoverability within the App Store..
Reviews are also proven to be an essential factor when users are deciding whether to download your app.
And, this is because ninety-nine point nine percent of consumers read reviews..
And, ninety-eight percent take these reviews into consideration before downloading..
And, just because your app is free..
Doesn’t change this..
You want to communicate to users why your app should live on their mobile device..
And, build trust..
So they feel secure with inputting their personal information and payment details.
The more reviews you have..
So, as a pro tip..
Incentivize your top customers to leave a review by utilizing channels like email or push notifications, and offering a.
discount in return.
Next up, let’s talk about in-app loyalty.
This can include anything from early access to product drops..
to exclusive offers and giveaways for app users.
It’s important to remember that the hype you build..
Should be focused on celebrating the loyalty of your brand’s community.
This can increase retention and repeat sales from your loyal customers.
Incentivize your app users to return for flash sales that are happening exclusively in the app..
Give them early access to products and collections that nobody else has access to..
Invite them to VIP events for app users only..
There are so many things you can do for the people using your app..
And, it's very easy to set all of this up with Shopify and Tapcart..
The main thing to remember here is to be creative..
And, build hype around the benefits of being a loyal app user and customer.
Another great way to point people to your mobile app are QR codes.
These are scannable codes that customers can scan directly from their mobile device..
Meaning, they're already on their phone..
So, they’re as close as they can be to downloading your app.
The great thing about QR codes is that they can be placed digitally in emails..
Pretty much anywhere..
And, they can be printed or displayed physically as well..
For somebody to take a photo of..
Or scan immediately.
As a pro tip..
You can incorporate QR codes on all of your shipping invoices to encourage your loyal customers to download the app - that is, if they haven’t already!
Another tactic is
SMS marketing, which is a great channel to leverage when encouraging people to download your app, because like QR codes, customers receive these messages right on their phones.
You can keep it simple with an image,
a brief description, and a welcome promotion for downloading your app.
Be sure to add urgency with a deadline to make their first purchase within a certain time frame..
To receive a promo discount.
And finally we have one of my favorites: experimental marketing.
Now, we’ve seen our fair share of wacky, creative marketing ideas..
And, I can say with confidence that marketing your app with fun and entertaining strategies..
That still feels on-brand..
Can be one of the best ways to promote your app, because it’ll catch people’s attention.
A quick example is the brand ‘Broken Promises’..
They incorporated a discount promo code as the answer to a puzzle they shared with their customers.
And, even better..
They included a deadline for urgency..
This doesn’t only boost incentive to make a purchase..
But it makes the process more fun!
Imagine playing any game with a time counting down..
There’s going to be a lot more adrenaline pumping to finish that game..
And, in this case..
There’s potential money on the line with that promo code..
So, this is definitely a fun one worth pointing out.
And, on the other end of the spectrum..
We have ‘Culture Kings’..
They hosted an in-app sweepstakes to win a Lamborghini..
If you’re thinking of customer retention..
That’s definitely a way to go about it.
You know I actually won that sweepstakes.
No, you didn’t.
Yuh-huh! It’s just in the shop right now! The, uh.. the Lambo shop.
Once she’s all fixed up we should take a ride up the coast and have a picnic.
The day you pick me up in a Lambo is the day I eat my shoe.
Ew, dude. I was thinking, like, sandwiches and chips. I don’t know what kind of picnics you’re having.. (he mumbles the last line as he walks out of frame)
And there you have it..
Our best practices for building hype..
Once you’ve launched your mobile app with Tapcart.