Push Notifications: Push Best practices with Vapor95
In this lesson, we will be taking a look at how fashion and apparel brand Vapor95 increased sales one hundred and twenty-three percent with push notifications..
Achieved a thirty-one percent in-app repeat customer rate..
And, saw a thirty-two percent increase in order volume month to month.
To fill those of you in, who don’t listen to slowed-down..
Nineteen-eighties Japanese pop and R&B music..
In a neon purple lit room..
‘Vaporwave’ refers to a microgenre of electronic music, visual arts, and internet memes—but in this case, it refers to cult-followed LA-based clothing brand.
In 2016, Vapor95 founder and CEO, River Accorsi launched the Vaporwave brand with his brother Ezra, the company’s COO, as an outlet for creative expression.
They wanted to fill a void in the market and produce high-quality, handmade works of art here in the US.
At first, Ezra was apprehensive about the idea of a mobile app.
He thought the build process would take too long..
And, it would be too difficult to manage on an ongoing basis.
But after some persistent solicitation from the Tapcart Sales team..
Ezra discovered that Tapcart could actually be a very viable solution.
In the past, Vapor95 invested heavily in paid advertising to boost sales and grow its community online.
But with triple-digit sales growth goals, they needed to rely on something outside of traditional digital advertising. A mobile app was the clear answer.
Words from the COO himself..
“As an executive, if you’re not considering an app, you’re leaving money on the table.”
So, our team of mobile experts and Implementation Specialists helped Vapor95 at every step along their mobile journey to get their app up and running.
And, here’s when the epic wins started coming in..
Once the app was live, Vapor95’s Account Manager, Sam, noticed the team hadn’t sent any push notifications and reached out to share some best practices.
Ezra followed suit, sent several notifications and within two weeks, traffic had spiked and sales had more than doubled.
There was no other marketing, sale, or product offering involved, just simple, effective push notifications that were directly communicated to Vapor95’s push subscribers.
The COO went on to say...
“There could not be a more direct and effective way of entering the mwobile app marketplace.”
With minimal marketing efforts on their end..
They saw significant results..
Proving out the validity of the app.
The team is also excited about the possibility of expanding its marketing efforts to endorse the app.
They’re going to begin using a QR code in product packages..
And, pushing app promotions within paid advertising as they want to drive more traffic to the app, given its success.